Search Marketing

Search Engine Marketing – SEM

Brass Tacks helps clients reach their target audience with search marketing. We determine effective ways to gain traffic from or gain visibility on search engines. Search marketing helps potential customers find you and it is the best way to reach your online audience. We get our clients more traffic through:

  • Organic SEO efforts
  • Paid search advertising (Google and Yahoo Advertising Programs)
  • Email and Social Media Integration

Organic Search Engine Optimization – SEO

Organic SEO offers a lower-cost online marketing tactic that may offer immediate results. It is increasingly important for businesses and brands to generate quality and relevant content in order to reach potential customers and be found by those searching for your service.
Brass Tacks creates compelling content. Effective, relevant, and SEO (search engine optimized) content is important for your website’s search engine ranking. By focusing on keywords and phrases uniquely suited to your business, we provide our clients with high-quality, SEO and content-rich websites using organic methods.

Paid Search Advertising Programs – PPC

There are literally hundreds of pay per click (PPC) opportunities with search engines like Google AdWords, Yahoo! Search Marketing, and MSN AdCenter. Brass Tacks helps clients target potential clients on the internet by using search engine keywords along with PPC  methods. We then monitor the success of these programs to ensure that your business is getting the most out of your PPC dollars.

Email and Social Media Integration

Your current email subscribers and social media followers are among your best marketing assets. These current customers are interested in your special offers and any relevant information and they want to communicate with you and your business. With email marketing getting more social, Brass Tacks enhances email marketing programs with social media tactics that invite sharing content and information.